Friendly’s corporate headquarters is in Wilbraham, Massachusetts. That is the main office tied to the restaurant chain’s corporate operations, including brand support, leadership, and business inquiries.
Founded in Springfield in 1935, Friendly’s has long been associated with ice cream treats, diner-style meals, and a family-friendly dining experience. If you need the right company contact path, want to verify corporate details, or are looking for background on the brand, the information below covers the most useful headquarters facts.
Friendly’s headquarters at a glance
Headquarters: Wilbraham, Massachusetts
Mailing address:
Friendly’s Restaurants
1855 Boston Road, Suite 200
Wilbraham, MA 01095, USA
Official website: friendlysrestaurants.com
Official contact page: Friendly’s Contact Us page
Best starting point for most issues: the official contact form, especially when you want a written record of your request.
Best for store-specific issues: the restaurant location itself, listed on the locations page.
How to contact Friendly’s
Friendly’s directs most customer inquiries through its official website and location-based support. The fastest path depends on what you need.
| Issue type | Best contact path | Why it fits |
|---|---|---|
| General customer feedback | Official contact form | Creates a written record and routes the message through the company’s public channel |
| Wrong order, service issue, missing item, or refund request | Specific restaurant location | The store that handled the visit is usually the best place to resolve it quickly |
| Franchise or business inquiry | Official contact page | Better for routing non-customer questions to the right team |
| Press or media request | Press & Media page | Best route for statements, news, or interview requests |
| Job search or application help | Careers page | Lists current openings and hiring information |
Practical escalation ladder
- First step: Contact the restaurant location directly if the issue happened at a specific store.
- Second step: Submit the official website contact form if the issue needs a written record or broader follow-up.
- Third step: Use the press room, careers page, or corporate brand channels when the issue is media-related, employment-related, or not resolved at the store level.
What to have ready before contacting Friendly’s again
- Receipt number or transaction details
- Date and time of the visit
- Restaurant location
- Order details or item names
- Photos, if something was missing or incorrect
- Any prior ticket or reference number
Friendly’s leadership snapshot
Friendly’s operates under Amici Partners Group, which continues to manage restaurant operations under the brand. Because ownership and management structures can change over time, the most reliable place for current leadership and company updates is the official website and public company announcements.
The brand’s current structure reflects a restaurant operation focused on day-to-day dining, franchise relations, marketing, and customer support rather than a large public corporate communications footprint.
What Friendly’s does
Friendly’s is best known for its ice cream desserts, diner-style meals, and nostalgic menu items. The brand’s identity centers on casual family dining, especially sundaes, milkshakes, and comfort-food favorites.
- Ice cream and desserts: signature sundaes, milkshakes, and seasonal treats
- Diner-style meals: comfort food served in a casual restaurant setting
- Family dining: a warm, approachable atmosphere for guests of all ages
Key Friendly’s facts and history
Friendly’s was founded in 1935 by brothers S. Prestley Blake and Curtis Blake in Springfield, Massachusetts. The company started with an initial investment of just $547 and originally sold double-dip cones for 5 cents.
During World War II, the brothers temporarily closed the business to join the war effort, then reopened with a broader menu that included grilled foods. As the concept grew, Friendly’s expanded across New England and later into the Mid-Atlantic.
Two well-known items tied to the brand are the Fribble, a thick milkshake whose name came from a customer contest in the 1930s, and the Jubilee Roll, a seasonal ice cream favorite.
Careers and hiring
Friendly’s lists career opportunities on its official careers page. Openings may include restaurant-level roles such as servers, hosts, cooks, and managers, along with corporate positions in areas like marketing, finance, and HR.
For the most current openings, check the Friendly’s Careers page. Some restaurant locations may also accept direct applications in person.
Common job-seeker questions
- Restaurant roles: Often posted locally or through the careers page
- Corporate roles: More likely to appear online through the official careers portal
- Internal growth: Friendly’s has a history of promoting from within
Official resources worth using
- Official Friendly’s website
- Contact Friendly’s
- Find a Friendly’s location
- Friendly’s press room
- Friendly’s careers page
- Amici Partners Group
Helpful related company pages
If you are comparing headquarters pages for major consumer brands, these related pages may also be useful:
- Chick-fil-A headquarters information
- Roche Brothers headquarters information
- State Farm headquarters information
Frequently asked questions
Where is Friendly’s headquarters located?
Friendly’s headquarters is in Wilbraham, Massachusetts. The mailing address is 1855 Boston Road, Suite 200, Wilbraham, MA 01095, USA.
What is the best way to contact Friendly’s?
The official contact form is the best starting point for general questions. For a store-specific issue, contact the restaurant location directly.
Does Friendly’s have a careers page?
Yes. Friendly’s posts career information on its official careers page.
Who owns Friendly’s now?
Friendly’s is owned by Amici Partners Group.
Does Friendly’s offer public tours of its headquarters?
No public headquarters tours are regularly offered.
What is Friendly’s best known for?
Friendly’s is best known for its ice cream desserts, Fribble milkshakes, classic sundaes, and diner-style meals.
Closing note
Friendly’s remains a familiar East Coast name with a long history, a recognizable headquarters in Wilbraham, and a straightforward set of official contact paths. For most people, the fastest route is the restaurant location itself or the company’s official contact form, depending on the type of issue.