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Auntie Anne’s is a beloved American chain known for its warm, hand-rolled soft pretzels and signature dipping sauces. Founded in 1988 at a farmer’s market in Pennsylvania, the brand has since expanded across the United States and around the globe, delighting pretzel fans with its comforting, doughy goodness.
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Below, you’ll find key Auntie Anne’s headquarters information, the company’s origin story, career opportunities, and other resources for those looking to learn more or get in touch.
Auntie Anne’s Origin Story
Founder & Early Days
Auntie Anne’s was founded by Anne Beiler in 1988. Starting out at a farmer’s market in Lancaster, Pennsylvania, Anne’s goal was simple: to make a difference in the world by serving fresh, high-quality pretzels while supporting her local community. The very first Auntie Anne’s pretzels quickly gained a following, and within a few years, the business began franchising, spreading the brand’s popularity well beyond its Pennsylvania roots.
Over time, Auntie Anne’s became part of Focus Brands, an Atlanta-based franchisor also responsible for well-known brands like Cinnabon and Carvel. Despite the growth, Auntie Anne’s has remained committed to the values Anne Beiler championed from the start: simplicity, quality ingredients, and a heart for community service.
Interesting Facts About Auntie Anne’s
- Hand-Rolled Pretzels: Every Auntie Anne’s pretzel starts with fresh dough that’s rolled, twisted, and baked on-site.
- Variety of Flavors: While the Original Pretzel is a classic, Auntie Anne’s offers a wide array of flavors—from Cinnamon Sugar to Roasted Garlic & Parmesan.
- Dipping Sauces: Fan-favorite sauces include Cheese Dip, Sweet Glaze, and Caramel Dip, making it easy to customize your pretzel experience.
- Philanthropic Roots: Founder Anne Beiler and her husband Jonas started the business partly to fund free family counseling services, reflecting the brand’s focus on giving back.
- Global Reach: Auntie Anne’s boasts over 1,600 locations worldwide, found in malls, airports, universities, and even amusement parks.
To learn more about Auntie Anne’s background and milestones, visit:
Exploring Auntie Anne’s Headquarters
Where Is the Auntie Anne’s Headquarters?
Auntie Anne’s corporate operations are managed under Focus Brands, headquartered in Atlanta, Georgia. From this central office, the leadership team oversees marketing, product innovation, franchise relations, and strategic growth for Auntie Anne’s and other Focus Brands concepts.
Address:
Focus Brands (Auntie Anne’s)
5620 Glenridge Drive NE
Atlanta, GA 30342, USA
Phone Number:
+1 (404) 255-3250
Official Auntie Anne’s Website:
https://www.auntieannes.com
Focus Brands Website:
https://www.focusbrands.com
Tour the Headquarters
Focus Brands does not typically offer public tours of its Atlanta headquarters. However, you can get a taste of Auntie Anne’s culture by visiting any of its pretzel shops. Each location aims to deliver the brand’s hallmark warm pretzels and friendly service. Keep up with official news and brand updates via:
Leadership at Auntie Anne’s
Auntie Anne’s Executives
Because Auntie Anne’s is part of the Focus Brands family, much of its leadership overlaps with other Focus-owned brands. Titles and personnel may change, so check Focus Brands’ Leadership Page for the most current information. Key leaders often include:
- Chief Executive Officer (Focus Brands): Jim Holthouser (role subject to change)
- Chief Operating Officer (Focus Brands): Overseeing operational efficiency for all Focus brands
- Chief Marketing Officer (Focus Brands): Guiding brand strategy and marketing efforts
Leadership Philosophy
From the beginning, Auntie Anne’s has embraced three guiding principles:
- Freshness: Ensuring dough is made on-site and baked fresh.
- Community: Supporting local communities and charitable initiatives.
- Quality & Consistency: Delivering the same great taste and service across all locations, from small-town malls to international airports.
Auntie Anne’s Careers & Opportunities
How to Find Open Positions
Auntie Anne’s offers a range of career paths, both at the store level and at the corporate level:
- Store-Level Roles: Positions like crew member, baker, cashier, and shift lead are often posted at individual Auntie Anne’s locations.
- Corporate Positions: Roles in marketing, finance, franchise development, and operations may be available through Focus Brands.
Check these resources to find open positions:
- Auntie Anne’s Careers Page: https://www.auntieannes.com/careers
- Focus Brands Careers: https://www.focusbrands.com/careers
- Popular Job Boards: Look for Auntie Anne’s postings on Indeed, LinkedIn, or local job platforms.
How to Apply
- Online: Submit your application through the official Auntie Anne’s or Focus Brands websites.
- In-Person: Some locations still accept paper applications. Inquire at the counter or contact the store manager.
- Referrals: Existing employees can sometimes refer candidates directly to the store manager or corporate recruiter.
Internal Promotions & Managerial Roles
Auntie Anne’s values growth from within. Dedicated employees often have opportunities to advance into shift leader, assistant manager, or general manager roles. Many corporate or franchise leadership team members started as store employees, reflecting the brand’s belief in nurturing talent at every level.
Employee Benefits
Employee benefits at Auntie Anne’s can vary by franchise owner or store location but may include:
- Competitive hourly wages
- Flexible scheduling
- Paid training programs
- Management development tracks
- Discounts on pretzels and beverages
- Health and retirement benefits (for qualifying full-time positions)
For the most accurate and up-to-date benefits information, ask the hiring manager or contact the corporate HR department during your application process.
How to Contact Auntie Anne’s
How to Issue a Complaint or Provide Feedback
Auntie Anne’s values customer feedback. If you have questions or concerns, here are the best ways to reach out:
- Phone: +1 (404) 255-3250 (Focus Brands main line)
- Online Contact Form: Auntie Anne’s Contact Page
For issues related to a specific store (such as a missing item or incorrect order), you can often find the direct phone number or address on the Auntie Anne’s Locations Page.
Common Support FAQs
- Lost an item at a store?
Contact the store directly. Most maintain their own lost & found. - Requesting a refund?
Have your receipt or order details ready. You can call the store or use the online form. Provide as many details as possible for faster resolution.
Resources for Auntie Anne’s Enthusiasts
Want to stay updated on the latest Auntie Anne’s news, promotions, and new menu offerings? Follow their official social media channels:
- Facebook: facebook.com/AuntieAnnesPretzels
- Instagram: @auntieannespretzels
- Twitter/X: @AuntieAnnes
You’ll find limited-time specials, behind-the-scenes videos, and more.
Final Words on the Auntie Anne’s Headquarters
Auntie Anne’s has carved out a niche in the snack and quick-serve segment by consistently delivering fresh, warm pretzels alongside friendly service. Whether you’re a loyal fan or a first-time visitor, understanding the brand’s origin, how to reach the corporate team, and how to explore career opportunities can enrich your overall experience.
Have a personal Auntie Anne’s story or a favorite dip combination? Let us know in the comments—you just might inspire someone’s next pretzel order!